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Thinking of Doing Dry January This Year? TranQuini Will Pay You $1,000 to Ditch Alcohol This Month

If #sobercurious has been all over your TikTok FYP the past couple of months, you’re not alone. And with #DryJanuary coming up (hello, 87.5M TikTok views…), it’s not hard to see why: there’s no better feeling than entering the new year with clearer skin, better sleep, and the improved mental health that can come with cutting out drinking.

Whether it’s for the health benefits, wanting to explore a sober curious social life, or just to prove to yourself that you can do it, Dry January has become a huge trend, especially with millennials. In 2022, 1 in 5 adults said they were participating in Dry January, up 13% from the year before.

Are you planning on giving it a go this year? If so, you’re in luck because there are so many non-alcoholic options on the market (cough, cough, TranQuini) that are equally as tasty and even plenty of boozless bars popping up around the country, so you don’t have to feel like you’re sacrificing anything.

If you’re still lacking motivation, TranQuini is giving another reason to put down the mulled wine and spiked eggnog — a chance to win $1,000 cash!

This year, TranQuini wants to show that cutting back on alcohol can be easier than you think and can have lasting benefits. While lots of people turn to a glass of wine after a hard day to help them cope, science says alcohol can take a toll on the body and actually compound stress.

By encouraging more people to refrain from alcohol for 31 days and swap in non-alcoholic options (like TranQuini!) instead, we’re hoping to find out whether people feel better physically and mentally, and if their perceived stress levels change at all. 

Like we always say at TranQuini – relax, it’s good for you!

Our goal is to help support a feeling of calm, which is exactly why we’re paying one person for completing Dry January and sharing their favorite mocktail recipe with us. Think you have what it takes and can say bye-bye to the booze? 

This year, TranQuini wants to show that cutting back on alcohol can be easier than you think and you can still have a lot of fun in the process. Which is exactly why we’re paying one person for completing Dry January and sharing their favorite mocktail recipe with us. Think you have what it takes and can say bye-bye to the booze? 

What we’re looking for

We’re on the hunt for one lucky participant who is willing to forgo alcohol for the month of January and share their experience via an online survey. We want to hear how you felt, what you drank instead, how you avoided temptation, and what your favorite mocktail was (bonus points if it’s made with TranQuini 😉).

This could be your first Dry January or your twentieth, we just want your candid take!

Requirements

Must be 21 years or older
Must be a U.S. Resident
Must not drink alcohol for 31 days and be willing to complete an online survey

How to Apply

To enter, you must complete the submission form (linked here), where you’ll be asked to tell us why you should be selected and what your favorite mocktail recipe is. Please be sure to fill out all required information, including your name and email address, so that we can inform you when a winner has been selected.

The deadline for contest entries is January 31, 2023. After this date, no further submissions will be considered.

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