2 maja 2016
Indian Media Welcomes Tranquini at the Brand Launch
In the energetic city of Mumbai, Tranquini decided to create a positive buzz and encourage curiosity by inviting more than fifty journalists to the brand?s launch event. The product, the brand and the company had not been revealed to journalists prior to the launch, so Mr. Ahmed Elafifi, Founder & Chief Relaxation Officer, introduced the new functional drinks category to the Indian market and explained its natural ingredients and relaxing benefits.
The event was also significant on a global scale as it marked the first Tranquini drinks manufactured outside of the brand?s home in Austria. Tranquini, the industry newcomer, was welcomed by an overwhelming positive response from the media that attended, resulting in great coverage in national newspapers, on TV, online, from bloggers and magazines.
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