. (function(html){html.className = html.className.replace(/\bno-js\b/,'js')})(document.documentElement); About – TranQuini

OUR PHILOSOPHY

At Tranquini® Positively Relaxed, we believe in inspiring people to adopt a positive lifestyle by taking an actively relaxed approach to life.

Created by our Founder and Chief Relaxation Officer Ahmed Elafifi, our Tranquini philosophy is the perfect fit for people who are increasingly prioritising mindfulness and a more actively relaxed life.

Ahmed, having over 25 years of experience in the consumer goods and beverage industries, and being inspired by the serenity of life in Austria, has sought to establish a beverage company that operated differently from the norm.

His vision is supported by a management team of experts with a combined premium beverages and lifestyle brand experience of over 200 years, who are using their wide industry expertise to deliver a product that meets the needs of the 21st-century consumer.

To bring this vision to life, we want to help people around the world “find their flow”, a state in which people are relaxed but alert and able to make the most of every moment.

Today, people are facing many challenges, both personally and professionally. As people re-examine their life goals and start to prioritise a positive state of mind, Tranquini is the perfect answer for those who want to reduce stress and live a positive and successful life.

OUR VALUES

Our values are at the heart of everything we do.
These are the behaviours that our people embrace to further our ambitions for our business, our team and our partners.

POSITIVE

We have an open and optimistic outlook, and see the glass-half-full in everything we do.

RELAXED WINNING

We deliver success through a positively relaxed approach to life.

MORAL COURAGE

We draw our moral strength from doing good for others. We take on challenges, think big and deliver.

PARTNERING

We enjoy working in a casual and humble way to add value to our customers, partners, colleagues and investors.

ENTREPRENEURIAL
PASSION

We have the inner fire to be the first to bring the new and unique idea of Positive Relaxation to the world, and to do this fast.

professional

We own what we do, and are accountable by taking the right steps to achieve the best results for our company.

HUMAN

We value the importance of a common aspiration among our people but we also embrace each individual’s unique story.

Our history
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2013
2014
2015
2016
2017
Feb 2013
Ahmed Elafifi came up with the Tranquini concept and started building a team to help realise his ambition
Dec 2014
We registered the company and created our brand
Mar 2015
We started production of the first cans of Tranquini Positively Relaxed
Apr 2015
We sold our first can of Tranquini in Switzerland
Jun 2015
We launched our product across 10 countries
Nov 2015
We broadened our range to include a new flavour – Tranquini Jade
Dec 2015
Tranquini became available in 17 countries across the world
Dec 2015
We shared our brand philosophy with the Tranquini Feel the Flow advertising campaign
Mar 2016
1st anniversary - Tranquini is now available in 24 countries across the world
Apr 2016
We added two new flavours to our portfolio – Tranquini Jasper and Tranquini Amber
May 2016
We started production of Tranquini in India
Aug 2016
Tranquini is launched in Ireland
Sep 2016
First Tranquini’s Global Marketing Team
Apr 2017
Ahmed Elafifi speaks at the All Ireland Summit
May 2017
Launch of two new product ranges: Tranquini Still Drink and Tranquini Water + Juice
Jun 2017
Tranquini arrives to Americas: Launch in Canada