. About – TranQuini


At Tranquini® Positively Relaxed, we believe in inspiring people to adopt a positive lifestyle by taking an actively relaxed approach to life.

Created by our Founder and Chief Relaxation Officer Ahmed Elafifi, our Tranquini philosophy is the perfect fit for people who are increasingly prioritising mindfulness and a more actively relaxed life.

Ahmed, having over 25 years of experience in the consumer goods and beverage industries, and being inspired by the serenity of life in Austria, has sought to establish a beverage company that operated differently from the norm.

His vision is supported by a management team of experts with a combined premium beverages and lifestyle brand experience of over 200 years, who are using their wide industry expertise to deliver a product that meets the needs of the 21st-century consumer.

To bring this vision to life, we want to help people around the world “find their flow”, a state in which people are relaxed but alert and able to make the most of every moment.

Today, people are facing many challenges, both personally and professionally. As people re-examine their life goals and start to prioritise a positive state of mind, Tranquini is the perfect answer for those who want to reduce stress and live a positive and successful life.


Our values are at the heart of everything we do.
These are the behaviours that our people embrace to further our ambitions for our business, our team and our partners.


We have an open and optimistic outlook, and see the glass-half-full in everything we do.


We deliver success through a positively relaxed approach to life.


We draw our moral strength from doing good for others. We take on challenges, think big and deliver.


We enjoy working in a casual and humble way to add value to our customers, partners, colleagues and investors.


We have the inner fire to be the first to bring the new and unique idea of Positive Relaxation to the world, and to do this fast.


We own what we do, and are accountable by taking the right steps to achieve the best results for our company.


We value the importance of a common aspiration among our people but we also embrace each individual’s unique story.

Our history
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